FirstMark and Craft Ventures co-lead our Series A funding round to enhance user experience, empower our community, and expand our growing team!
At Pickle, we're on a mission to connect closets — much like Airbnb connects homes. We empower you to rent coveted pieces directly from your neighbors, whether it's a Khaite dress for a friend’s wedding or a Chanel Flap Bag for a special occasion. Our platform also allows you to monetize your wardrobes by lending out some of your favorite pieces when you're not wearing them. It's a win-win, no matter which end of the transaction you're on.
Since our journey began, our community has grown tremendously — we now have tens of thousands of renters and lenders, most of whom have been introduced to Pickle by you, the incredible members of our community. Our supply has grown to over 200,000 items from more than 2,000 brands.
We also now handle more rentals each week than we did during our entire first year! Whether you're renting for a night out with friends, a music festival, a birthday dinner, a gala, a holiday work party, a themed bachelorette weekend, or a summer vacation, we’ve seen these rental use cases become more diverse and more frequent. In fact, compared to last year, ski season rentals have surged by 635%, and wedding-related rentals have jumped by 520%.
And this is just the beginning.
Today, we’re thrilled to share our $12 million Series A funding round, co-led by the incredible teams at FirstMark and Craft Ventures. The round also includes Burst Capital and strategic, consumer-focused investors, such as FJ Labs (specializing in marketplaces and network-effect businesses—aka: businesses where the more people use it, the better it gets).
So, why did investors jump on board? Simply put, Pickle has seen explosive organic growth and remarkable brand love. We’re creating a community where people aren't just renting items, but actively engaging with each other and discovering the latest trends.
We couldn't have reached this milestone without you, our vibrant community of renters and lenders who have embraced our vision of revolutionizing fashion rental.
What does this mean for you, our community?
This funding round isn’t just about numbers; it fuels our ambition to enhance your experience on Pickle. Here’s what we’re excited about:
As Julia said in her 2024 LinkedIn recap, a fundamental shift in commerce is indeed happening, and your favorite peer-to-peer rental platform, Pickle, is right at the forefront. We’re creating a circular economy that makes once-aspirational and exclusive fashion accessible to everyone, and we believe that together, we can redefine how the world thinks about fashion.
Thank you for being an essential part of our journey. We can’t wait to share what’s next — and keep on renting!
Brian & Julia
Pickle's Founders
P.S. And a friendly reminder that we love feedback and ideas. Please don’t hesitate to send them our way through our Support Center!
P.P.S. If you’re interested in joining the Pickle team, we'd love to hear from you! Please check out our Careers page.
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